Oh so clever little IBM’ers. You had me at infographic.
I get this HTML email… it says infographic issue…I mean WHO doesn’t love a good infographic. I do I do. Click to the page above. Some nice share options …oh and look at this lovely embed code…put it on your site you say? Ok, I’ll bite. Oh, and look how nice you are IBM – you conveniently linked it back to your site. Blammo – yes SEO bonus. Well played IBM. Well played. You had me at infographic.
Reality is broken, says Jane McGonigal, and we need to make it work more like a game. Her work shows us how.
Dig deep inside Nike branding campaigns and you’ll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem.
In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world’s most powerful marketers.
“As a man (vs. a boy), I often get caught up in the day to day process of getting it all done. I forget joy. I forget nature. I forget that its all so amazing. When we’re kids, the wonder of the world is right there. As a man, I’m supposed to be excited by a fumble in football, or a spike in the stock market. But this? This reminds me I’m living in the middle of a miracle.
The first few seconds of the film are still-frames, but just wait until the video starts—you will be astounded. Two young filmmakers in Ireland, Sophie and Liberty, document a natural phenomenon that will remind you of the deeply miraculous nature of the world around us. Some folks will see the hand of God in this, others, the wonder of Darwin’s natural world. Whatever your point of view, you must agree our world is an amazing place.
Go here to learn more about the filmmakers Sophie and Liberty and their work.
By the way, the term for this startling phenomenon is murmuration. The videographer here did an amazing job of tracking the motions and the scale of this event. Murmuration is an example of what is termed free-scale correlation. The behavior can be in response to a hawk or other predator. But the results are spectacular. And for me, the results are: we’re all part of a miracle.”
Editor’s note: The video is presented here exactly as Sophie and Liberty edited it including their choice for music. (I love the music.)
Couldn’t agree with this more. Constantly need to look at re-framing which is a lot like TBWA’s Disruption.